Founded in 2010 in the heart of Pakistan's manufacturing hub, Sialkot, PUREWAL CUSTOMS was built on a simple idea: great brands deserve great manufacturing, regardless of their size.
We saw a gap in the market where new and emerging fitness brands, both in Pakistan and internationally, struggled to find a reliable partner who would treat their vision with care. We are that partner. Our mission is to be the engine behind your brand, delivering premium-quality fitness gear, gymwear, activewear and athleisure wear that allows you to compete with the best.
We are proud to be based in Sialkot, a city globally renowned for its unparalleled craftsmanship in sports and technical apparel. This strategic location gives us access to the best raw materials, specialized skills, and an ecosystem built for export excellence. When you partner with us, you inherit this legacy of quality.
We specialize in developing and manufacturing high-quality products across five core verticals, designed to meet the demands of modern fitness brands:
1. Strength & Powerlifting Gear: Built for serious athletes. We manufacture heavy-duty gear designed for durability and maximum performance under extreme loads. Our range includes 10mm Lever Belts, heavy-duty Figure 8 Straps, and fitness accessories, all engineered with reinforced stitching and high-grade materials to ensure safety and longevity.
2. Support & Gym Accessories: Focused on injury prevention and joint stability. We produce premium neoprene knee sleeves (7mm & 5mm), elbow wraps, and protective accessories. We use high-grade SBR neoprene and elastic materials that provide the perfect balance of compression and comfort for functional training and bodybuilding.
3. Men’s Activewear: Merging performance with modern aesthetics. Our men’s line features trending cuts like Oversized Drop-Shoulder Tees, 5-Inch Inseam Shorts, and Muscle Fit stringers. We utilize moisture-wicking fabrics and technical blends to create apparel that looks great in the gym and performs even better.
4. Women’s Activewear: Designed for confidence and movement. We specialize in producing "Squat Proof" leggings, high-impact sports bras, and sculpting bodysuits. Our focus is on technical details like "No Front Seam" patterns, 4-way stretch nylon/spandex blends, and scrunch-bum detailing that defines the modern activewear market.
5. Athleisure & Lifestyle: Where fitness meets streetwear. This category caters to the growing demand for fashion-forward gym clothing. We manufacture heavyweight hoodies (350+ GSM), Acid Wash vintage tees, cargo joggers, and varsity jackets, offering premium finishes that allow your brand to stand out in the lifestyle sector.
We don't just take orders; we build partnerships. We understand that launching or scaling a fitness brand is a complex journey, filled with challenges from design to logistics. Our entire process is designed to be your support system, not just your supplier.
We are passionate about supporting the local fitness industry in Pakistan. We understand the unique challenges of the domestic market and offer:
We are your trusted source on the ground in Pakistan, ensuring a smooth and professional process from design to delivery.
At PUREWAL CUSTOMS, our growth is tied directly to yours. We are committed to providing the transparency, quality, and support you need to build a successful and profitable brand. We handle the manufacturing so you can focus on building your community.
Whether you are launching your first product in Pakistan or scaling your international line, our team is ready to help. Contact us today for a free consultation, quote, or to request a sample.
Get Your Free Quote via email: info@purewalcustoms.com, Chat on WhatsApp: +92 348 6183547